Titan Engineering & Automation growth pilot, at a glance
A business to business division. The console is built for enquiry to quotation cycles, plant capacity and long service contracts.
5
Manufacturing and assembly locations
4
Cities and towns covered
₹1,400 Cr+
Automation and engineering income
35
Consoles live on this brand
Open
Aiera Live
Pick the sales or support agent, place a real call, and watch the conversation and quality record.
Open
Retention and dormancy
640 quiet identities across 4 segments, with a dated call list at the end.
Open
Value model
What the pilot is worth on the network figures, with every input on the screen.
What the published figures say
Serves automotive, aerospace, medical device and consumer electronics customers.
Revenue arrives through long enquiry to quotation to build cycles.
Aerospace work runs under certified quality regimes with long approvals.
Range and price ladder
Category
Price band
Share of mix
Automation solutions
₹1 Cr – ₹40 Cr
42%
Precision components
₹20 L – ₹8 Cr
28%
Aerospace assemblies
₹2 Cr – ₹60 Cr
18%
Machine building
₹80 L – ₹20 Cr
12%
Price bands follow published Titan Engineering & Automation ranges. Mix shares are modelled from the category ladder and the store network.
Six teams, one view per head
The platform is organised the way Titan Engineering & Automation is run, so every head opens the console that belongs to them.
Team 01
Sales and accounts
Head of business development
Team 02
Engineering and design
Head of engineering
Team 03
Plant and capacity
Head of operations
Team 04
Quality and certification
Head of quality
Team 05
Service and contracts
Head of customer support
Team 06
Method
Head of finance
Platform map
Every module on the platform, the engine behind each one, and what it does on this brand.
#
Module
Engine
What it does
01
Inbound call desk
Voice
Every inbound call answered in the caller's language, coded by reason, with the outcome written back.
02
Outbound enquiry desk
Voice
Enquiries called back within the hour, with a dated next step on every record.
03
Aiera Live
Voice
The live call desk: pick an agent, place the call, watch the conversation and the quality record.
04
Appointment book
Platform
Advisor and store calendars, held slots and reminder calls before every appointment.
05
Lead scoring
Scanning
Intent read from enquiry source, category and response, so the desk calls the right record first.
06
Dormancy engine
Scanning
Continuous read of the Titan Engineering & Automation customer book for records that have gone quiet.
07
Reactivation ladder
Voice
A five step contact ladder with a stop rule, so no customer is called twice for the same reason.
08
Loyalty desk
Platform
Tier movement, benefit reminders and the calls that keep a member from slipping a tier.
09
Campaign runner
Generation
Scripts and messages per campaign, published to the desk with the calendar attached.
10
Messaging desk
Messaging
WhatsApp and chat where a message clears the volume more cheaply than a call.
11
Service desk
Voice
Job intake, status calls and completion confirmation across 3 job types.
12
Warranty and claims
Platform
Claim intake, evidence capture and escalation with an audit trail on every claim.
13
Store network view
Platform
Store level demand, staffing pressure and conversion, region by region.
14
Store audit
Scanning
Display, stock and process compliance scored per store, with dated actions.
15
Stock and availability
Scanning
Enquiries matched to what a store actually holds, so the desk stops promising blind.
16
Quality record
Platform
Every conversation scored on the same rubric, at issue level, never at individual level.
17
Value model
Platform
Live calculator from the network figures, with every assumption on the screen.
18
Data readiness
Platform
What is connected, what is modelled and what is needed to go live.
19
Governance
Platform
Consent, retention windows, language policy and what the system will not do.
20
Marketing studio
Generation
Five campaign images and five reels generated for Titan Engineering & Automation, with the beat sheet and channel on each.
21
AI product portfolio
Method
Five AI products scored on impact against effort, with the integrations each one needs.
22
Caller coaching
Platform
Six behaviours scored on every call, with next week's drill written from the lowest one.
23
Call analysis
Scanning
Every conversation transcribed, coded and scored, with the objection and the next step on the record.
24
Market sense
Scanning
Live web intelligence on Titan Engineering & Automation in six buckets, read off the open web with every source linked.
25
Commercial terms
Method
Flat retainer, usage as pass through and the month six review.
Aiera Live · Titan Engineering & Automation call desk
Two live voice agents run on this brand: a sales and enquiry agent, and a customer support agent. Both speak English with natural Hinglish switching, close within a 300 second ceiling and end with a WhatsApp or callback offer.
Agent 01
Sales and enquiry — Aditi
Calls back new enquiries, explains the range in two or three lines, and books a store or advisor appointment. Never quotes exact prices or discounts.
0421d755-c6ac-43dc-bef0-2d7e51efbe23
Agent 02
Customer support — Neha
Takes the issue, repeats it back to confirm, states the next step and who will do it, and escalates to a senior advisor when the store or service centre is needed.
6e6362a0-3dd0-4560-9b46-1d4c0d21830d
Place a real call now
+91
The call is placed from the Titan Engineering & Automation agent on this console. Only Indian mobile numbers are accepted.
How a call is recorded
Field
Written by
Example
Reason code
Agent, from the conversation
Automation solutions enquiry
Outcome
Agent, at close
Appointment booked
Next step and date
Agent, at close
Store advisor call in 2 days
Language used
Transcriber
English with Hindi switching
Quality score
Quality record, issue level
Rubric score on 5 dimensions
Enquiry and lead desk
Every enquiry gets a call attempt inside the hour, a reason code, and a dated next step. Nothing sits in a spreadsheet.
320
Enquiries a year, all sources
82%
Contact rate on the ladder
21%
Contacted to purchase
₹42.0 L
Average ticket on this brand
Live enquiry queue
Enquiry
Source
Category
Store
Age
Next step
A. Menon
Website
Automation solutions
South plants
40 min
Appointment
R. Iyer
Store walk-in
Precision components
West plants
2 h
Call now
S. Bhatia
WhatsApp
Aerospace assemblies
North operations
6 h
Appointment
N. Das
Marketplace
Machine building
South plants
1 day
Call now
Customer names are masked on this console. Source, category and ageing follow the live enquiry mix.
Funnel on current inputs
Stage
Volume a year
Rate
Enquiries received
320
100%
Reached on the ladder
262
82%
Converted to purchase
55
21% of reached
Revenue at average ticket
₹1.9 Cr a month
₹23 Cr a year
The appointment desk
An answered call is worth nothing until a slot is held. The desk holds the slot on the call, confirms it the day before, and writes the outcome back.
10
Appointments a month at current contact rates
79%
Honoured after a reminder call
19 min
Average time from call to held slot
Appointment types held on this brand
Type
Length
Who it is with
Reminder
Technical walkthrough
90 minutes
Application engineer
Call the day before, message two hours before
Plant visit
Half day
Sales and engineering
Call the day before, message two hours before
Commissioning review
60 minutes
Project engineer
Call the day before, message two hours before
Maintenance visit
Scheduled
Service engineer
Call the day before, message two hours before
Rules the desk follows
A slot is only offered when the calendar shows it open; the agent never promises a time it cannot hold.
Every appointment carries a named person at the store, not just a store name.
A no show is called once, the same day, and re-offered a different window.
Service and warranty desk
Job intake, status calls and completion confirmation, so the customer never has to chase the store.
Job type
Standard turnaround
Volume
Desk action
Line commissioning support
21 days
18 / month
Status call at intake, midpoint and completion
Preventive maintenance visit
7 days
64 / month
Status call at intake, midpoint and completion
Spare part fulfilment
10 days
210 / month
Status call at intake, midpoint and completion
292
Service conversations a month
78%
Handled without a store call back
1.3 days
Average time saved per job
Escalation rules
Any job past its standard turnaround is escalated to the store manager the same day.
A second complaint on the same job goes straight to a senior advisor, never back to the agent.
Warranty decisions are never communicated by the agent until the service centre has confirmed them.
Messaging desk
Not every conversation deserves a call. Where a message clears the volume more cheaply and more politely, the desk sends a message.
Reason
Channel
Why not a call
Appointment confirmation and reminder
WhatsApp
Nothing to discuss, only to confirm
Order, job or repair status update
WhatsApp
A date is easier read than heard
Lookbook and priced set
WhatsApp
The customer needs to see it
Store address, timing and directions
SMS or WhatsApp
Detail the caller will forget
Consent and opt out capture
WhatsApp
Written record required
21
Messages a month at current volumes
37%
Call volume moved to messaging
₹1,536
Contact cost avoided a year
Messaging cost avoidance is modelled at the difference between a messaging contact and a voice contact on Indian rates.
Retention and dormancy
640 identities have gone quiet on this brand. The engine reads the customer book continuously and produces a dated call list per segment.
Segment
Size
Action on the ladder
Enquiry received, no quotation in 14 days
180
Sales engineer call
Quotation sent, no decision in 45 days
96
Commercial follow up
Contract ending in 6 months
42
Renewal call
Service contract due for renewal
128
AMC renewal call
Segment builder
58
Customers back in a year
₹24 Cr
Value recovered at that rate
Segment sizes are modelled from the 5 strong network and the published customer base. Every rate here is an editable input.
Account and contract book
Titan Engineering & Automation sells to plants, not to walk ins. The book is the account list, the contract stage and the installed base.
Cohort in the book
Size
What the desk does
Named accounts in the funnel
Modelled from the order book
Stage call every fortnight
Quotes open past 30 days
24% of open quotes
Technical clarification call
Installed base under contract
Modelled from delivered lines
Preventive maintenance call
Contract renewal in 90 days
12% of contracts
Renewal call with the scope stated
How the desk behaves on it
The agent never quotes commercials; it books the engineer and confirms the technical brief.
Every account conversation is written back against the opportunity, not against a person.
Book sizes are modelled from the 5 manufacturing and assembly locations and comparable programmes. Each one is replaced with the brand's own figure in the first data session.
Loyalty desk
Tier movement is the cheapest growth on this brand: a member about to slip a tier is worth a call, and a member one purchase away from the next tier is worth two.
Tier
Entry criteria
Members
Key account
₹10 Cr annual
34
Growth account
₹1 Cr annual
180
What the desk does with it
Trigger
Call
Window
One purchase away from the next tier
Benefit and upgrade call
Within 7 days
Tier expiring in 60 days
Retention call with the benefit spelled out
Two attempts
Benefit unused for 6 months
Reminder call, no offer
One attempt
Birthday or anniversary in the record
Occasion call
Three days before
Campaigns and launches
Each campaign arrives at the desk as a script, a call list and a stop rule, not as a brief.
Campaign
Window
Channel
Desk output
Industry exhibition follow up
Event led
Sales engineer voice
Script, dated list, stop rule
AMC renewal cycle
Rolling quarterly
Voice
Script, dated list, stop rule
Category focus in the current window
Category
Price band
Share of calls
Automation solutions
₹1 Cr – ₹40 Cr
46%
Precision components
₹20 L – ₹8 Cr
28%
Aerospace assemblies
₹2 Cr – ₹60 Cr
16%
Machine building
₹80 L – ₹20 Cr
10%
Campaign names describe campaign types, not confirmed Titan Engineering & Automation plans. Call shares are modelled on comparable windows.
Quote and maintenance trigger desk
Quote ageing, RFQ arrivals and the preventive maintenance clock on the installed base.
Trigger
Who gets called
Window
RFQ received
Named account
Acknowledgement call inside a day
Quote open past 30 days
Open opportunities
Technical clarification call
Maintenance interval reached
Installed base
Scheduling call
Contract renewal in 90 days
Contract accounts
Renewal scope call
Rules on the trigger
A quote open past 30 days triggers a technical clarification call, not a discount call.
A maintenance interval reached on a delivered line triggers a scheduling call.
An RFQ received is acknowledged by call inside one working day.
A trigger only ever opens a call window. It never sends an offer, a price or a discount on its own.
Key account desk
Every large account gets a named desk: one number, one owner, and a written trail from RFQ to commissioning.
Service
How it runs
Who it is for
Named account desk
Single owner across the account
Top accounts by order value
Technical walkthrough
Engineer led, on site or remote
Open opportunities
Commissioning support desk
Daily status until sign off
Delivered projects
Annual maintenance desk
Scheduled visits, logged
Contract accounts
2.5×
Conversion against a walk in enquiry
31%
Share of high value enquiries routed here
24 h
Time from enquiry to a held session
Uplift and routing shares are modelled on comparable appointment led retail. They are inputs, not claims.
Capability brief and line configurator
A short capability brief per enquiry, with the line configuration, tolerances and lead time written down before the engineer visit.
Set
What is in it
When it is sent
Capability brief
Processes, tolerances, references
Sent after the first call
Line configuration draft
Layout and cycle time stated
Sent before the engineer visit
Lead time and milestone plan
Dates against each milestone
Sent with the quote
Maintenance scope note
Visits, spares and response time
Sent at renewal
What a brief carries
Field
Written by
Example
Customer's stated budget
Agent, on the call
₹50.4 L
Occasion or reason
Agent, on the call
Industry exhibition follow up
Category shortlist
Desk, from the range
Automation solutions
Store and person
Desk, from the calendar
South plants flagship
Sent on
Messaging desk
WhatsApp, within the hour
Marketing studio · Titan Engineering & Automation
Five campaign images and five reels built for Titan Engineering & Automation from its own range, occasions and audience. Every frame is generated on brand and carries the concept, the channel and the call to action it was written for.
10
Creatives shipped on this brand
5
Campaign images, feed and catalogue
5
Reels, 9:16 storyboard
2
Live campaign windows to feed
Five campaign images
1200 × 750 · feed
Precision engineering, automation and aerospace
Titan Engineering & Automation
Hero product still — precision machined aerospace component on a metrology bench
Single subject, no clutter. Used as the anchor frame for the a new line commissioning push and cut down for stories.
Product heroPlant heads and OEM buyersInstagram feed · Meta paid
Book a store visit
1200 × 750 · feed
Made for a new line commissioning.
Titan Engineering & Automation
A new line commissioning campaign frame
Human moment around the product, shot to run through the a new line commissioning calendar in every region.
OccasionPlant heads and OEM buyersMeta + YouTube masthead
See the collection
1200 × 750 · feed
5 manufacturing and assembly locations
Titan Engineering & Automation
Store and service frame
Retail proof for local campaigns: the room, the advisor and the process a customer walks into.
Retail experiencePlant heads and OEM buyersGoogle Performance Max · local
Find your nearest store
1200 × 750 · feed
Aerospace tolerances and full automation solutions
Titan Engineering & Automation
Craft and proof frame
Macro proof frame used wherever the claim needs evidence: process, tolerance, certification, hand work.
Craft proofPlant heads and OEM buyersBrand film stills · PR
Read how it is made
1200 × 750 · feed
4 ranges, one ladder
Titan Engineering & Automation
Range and price ladder frame
Flat lay of the ladder from machine building to automation solutions, used in CRM and catalogue.
RangePlant heads and OEM buyersCatalogue · CRM email
Browse the range
Five reels
Each reel ships as a beat sheet with its opening frame, ready to shoot or generate on approval.
720 × 1280 · 9:160:08
Precision engineering, automation and aerospace
Titan Engineering & Automation
Three second hook reel
Opens on a precision machined aerospace component on a metrology bench in motion, holds one line, ends on the store CTA.
0-2s Macro push in on a precision machined aerospace component on a metrology bench
2-5s Pull back to reveal a clean automation plant floor with robot cells
5-8s Hold on the product, CTA card
Product heroPlant heads and OEM buyersInstagram Reels · Shorts
Book a visit
720 × 1280 · 9:160:10
The a new line commissioning film.
Titan Engineering & Automation
A new line commissioning story reel
One customer moment, plant heads and oem buyers, shot handheld and cut tight.
0-3s The moment before: a new line commissioning preparation
3-7s The product enters the frame
7-10s Reaction, then the brand card
OccasionPlant heads and OEM buyersReels · WhatsApp status
See the collection
720 × 1280 · 9:160:10
Aerospace tolerances and full automation solutions
Titan Engineering & Automation
How it works reel
Screen recorded and shot steps of the actual process, used to answer the top objection.
0-3s The question a customer asks
3-7s The process on camera: aerospace tolerances and full automation solutions
7-10s What the customer walks away with
ExplainerPlant heads and OEM buyersShorts · store screens
Talk to an advisor
720 × 1280 · 9:160:08
Walk into Titan Engineering & Automation.
Titan Engineering & Automation
Store walkthrough reel
Single take walk through the store, cut to the sales and accounts script.
0-2s Door opens, camera walks in
2-6s Advisor presents a precision machined aerospace component on a metrology bench
6-8s Appointment card, store name
Retail experiencePlant heads and OEM buyersLocal Reels · Maps
Find your store
720 × 1280 · 9:160:10
Why plant heads and oem buyers choose us.
Titan Engineering & Automation
Customer voice reel
Creator style piece to camera, no studio polish, subtitled for sound off viewing.
0-3s Piece to camera, one honest line
3-7s Cut to a precision machined aerospace component on a metrology bench in real use
7-10s Recommendation, brand card
Social proofPlant heads and OEM buyersReels · influencer whitelisting
Book a call back
Campaign windows these creatives feed
Campaign
Window
Channel
Creative used
Industry exhibition follow up
Event led
Sales engineer voice
Hero product still — precision machined aerospace component on a metrology bench + Three second hook reel
AMC renewal cycle
Rolling quarterly
Voice
A new line commissioning campaign frame + A new line commissioning story reel
Creative concepts are written from published Titan Engineering & Automation range and occasion language. Visuals are generated for this console and are not shot campaign assets.
AI product portfolio · Titan Engineering & Automation
Five AI products designed for Titan Engineering & Automation specifically, each naming the bottleneck it removes, what gets built, and the one number it moves. Scored on business impact against build effort.
5
Products in the portfolio
82/100
Average impact score
4
Quick wins: high impact, low effort
4
Shippable inside 90 days
#
Product
Moves
Impact
Effort
Horizon
Stage
Payback
01
RFQ and quotation co-pilot
Engineering hours per won order
82/100
36/100
Now
Prototype
9 weeks
02
Line uptime and service desk
Mean time to first useful response
72/100
42/100
Next
Concept
12 weeks
03
Enquiry-to-appointment agent
Enquiry to appointment rate
86/100
47/100
Now
Pilot
6 weeks
04
Dormancy and reactivation engine
Reactivated customers per month
91/100
43/100
Now
Pilot
8 weeks
05
Conversation intelligence for the estate
Objections resolved before escalation
78/100
33/100
Now
Prototype
10 weeks
Product 01 · Now · Prototype
RFQ and quotation co-pilot
The bottleneck. Every Titan Engineering & Automation enquiry arrives as a drawing pack, and engineering time is spent on quotes that were never winnable.
What gets built. A co-pilot that reads the drawing and tolerance pack, matches it against past jobs and machine capability, returns a win-probability and indicative cost band, and drafts the clarification questions before an engineer touches it.
Who uses it. Sales engineering, plant heads, costing
Why it holds. Past-job costing and machine capability data is the asset; no external model has it.
Drawing and PDF parsingCapability matchingHistorical cost regressionAiera SenseAiera Context
Integration
What moves across
State
ERP
Past jobs, costs and machine load
In build
Document store
Drawing packs parsed on arrival
Planned
Moves: Engineering hours per won order. Impact 82/100 against 36/100 build effort, payback 9 weeks.
Product 02 · Next · Concept
Line uptime and service desk
The bottleneck. A commissioned line down on a customer floor is escalated by phone tree, and the first useful engineer response is hours away.
What gets built. A support desk that takes the fault description, matches it to the commissioning record and known fault library across 3 job types, gives the first-line check on the call and dispatches the engineer with the history attached.
Who uses it. Service head, field engineers, key accounts
Why it holds. The fault library grows from the brand's own commissioning and service history.
Fault library retrievalCommissioning record linkageDispatch routingAiera ConverseAiera Predict
Integration
What moves across
State
Commissioning records
Line configuration per customer site
In build
Field dispatch
Engineer assigned with history
Planned
Moves: Mean time to first useful response. Impact 72/100 against 42/100 build effort, payback 12 weeks.
Product 03 · Now · Pilot
Enquiry-to-appointment agent
The bottleneck. Enquiries reach Titan Engineering & Automation faster than the floor can call them back. The ones called on day three convert at a fraction of the ones called inside the hour.
What gets built. A voice agent that calls every new enquiry within the hour in the caller's language, qualifies category and budget band without quoting a price, and writes a held slot into the advisor calendar at 5 locations.
Who uses it. Sales and accounts team, store managers, advisors
Why it holds. Trained on Titan Engineering & Automation range language and objection handling, with the price guardrail written into the policy layer.
Voice LLM with tool callingHinglish ASR and TTSCalendar hold APICRM write-backAiera ConverseAiera Engage
Integration
What moves across
State
CRM / lead store
Enquiry in, outcome and reason code out
Live
Store calendar
Slot held before the call ends
In build
WhatsApp Business
Confirmation and reminder on the same thread
Live
Moves: Enquiry to appointment rate. Impact 86/100 against 47/100 build effort, payback 6 weeks.
Product 04 · Now · Pilot
Dormancy and reactivation engine
The bottleneck. 640 identities in the Titan Engineering & Automation book have gone quiet, and the estate has no ranked reason to call any one of them today.
What gets built. A scoring engine that reads recency, category, ticket and last conversation, then publishes a dated call list per store with a five step ladder and a hard stop rule, across 4 segments.
Who uses it. Plant and capacity team, regional heads
Why it holds. The stop rule and consent ledger mean the same customer is never worked twice for the same reason across channels.
Moves: Reactivated customers per month. Impact 91/100 against 43/100 build effort, payback 8 weeks.
Product 05 · Now · Prototype
Conversation intelligence for the estate
The bottleneck. Nobody at Titan Engineering & Automation can answer what customers actually asked for last week without listening to calls one by one.
What gets built. Every call and chat transcribed, coded to a reason taxonomy, and rolled up to region, store and category, with the top rising objection surfaced weekly at issue level only.
Who uses it. Quality and certification team, category heads, quality
Why it holds. A reason taxonomy built for this vertical, scored at issue level and never at individual advisor level.
Moves: Objections resolved before escalation. Impact 78/100 against 33/100 build effort, payback 10 weeks.
Impact and effort are scored by the build team on the brand's own volumes, and are re-scored at the month six review.
AI product 01 of 5 · Titan Engineering & Automation · Now, Prototype
RFQ and quotation co-pilot
Every Titan Engineering & Automation enquiry arrives as a drawing pack. This co-pilot reads it, says how winnable it is and drafts the clarifications before an engineer opens the file.
From 6 days to 2
Quote turnaround
82/100
Business impact score
36/100
Build effort score
9 weeks
Payback on the pilot
The bottleneck
What is broken today
Every Titan Engineering & Automation enquiry arrives as a drawing pack, and engineering time is spent on quotes that were never winnable.
The build
What gets built
A co-pilot that reads the drawing and tolerance pack, matches it against past jobs and machine capability, returns a win-probability and indicative cost band, and drafts the clarification questions before an engineer touches it.
How it works, end to end
Step
Stage
What happens on this brand
01
Pack parsed
Drawing, tolerance and material pack parsed on arrival, with the key features extracted.
02
Capability matched
Features matched against machine capability and current plant load.
03
Priced by history
Indicative cost band regressed from past jobs of the same family and tolerance class.
04
Win probability
A win score with the two reasons behind it, so engineering time goes to winnable work.
05
Clarifications drafted
The questions that always come back drafted for the customer, per 3 job families.
The value, on Titan Engineering & Automation numbers
Measure
Figure
How it is arrived at
RFQs a month
40
Drawing packs received
Screened before engineering
37
Win score and cost band attached
Engineering hours saved
72
At 1.8 hours per unwinnable quote avoided
Quote turnaround
From 6 days to 2
First draft available same day
Value of faster quoting
₹1.0 Cr
Orders won on turnaround alone
Moves: Engineering hours per won order. Every figure above is computed from the inputs on the value model console, so changing an input changes this table.
Quick demo: a drawing pack scored before an engineer opens it
Quick demo
A 14-page pack arrives at 08:40 with tight tolerances on two features.
Input the product reads
Value
Pack
14 pages, 2 critical tolerances
Material
Stated, standard grade
Past jobs matched
9 in the same family
Plant load
Current, read from ERP
Co-pilotPack parsed. Two features drive cost; one is inside capability, one needs a second operation.
Co-pilotNine comparable past jobs found. Indicative cost band produced with the drivers named.
Co-pilotWin score 71 of 100 — we have won this family before, but the delivery window is tight against current load.
Co-pilotThree clarifications drafted: batch quantity, inspection standard, and packing requirement.
EngineerAccepted. Quote issued the same day with the clarifications attached.
What the product wrote back
Result
Value
Time to first draft
Same day, from 6 days
Engineering hours used
1.2, from 3.0
Win score
71 / 100, with reasons
Clarifications sent
3, before the customer asked
Cost bands come from the plant's own past jobs. No external model holds that data.
Who uses it, and why it holds
Users
Inside Titan Engineering & Automation
Sales engineering, plant heads, costing
Moat
Why it is defensible
Past-job costing and machine capability data is the asset; no external model has it.
Drawing and PDF parsingCapability matchingHistorical cost regressionAiera SenseAiera Context
Systems it needs
Integration
What moves across
State
ERP
Past jobs, costs and machine load
In build
Document store
Drawing packs parsed on arrival
Planned
Rollout on this brand
Window
Milestone
Owner
Week 1-2
Connect the source systems and replay 30 days of Titan Engineering & Automation history through the model
Build team, brand IT
Week 3-4
Pilot on 6 stores in South plants
Regional retail head
Week 5-8
Widen to the full region, publish the weekly reason and outcome report
Desk lead, brand owner
Week 9-12
Estate rollout with the stop rule and consent ledger enforced
Brand owner, method review
Guardrails
The co-pilot produces an indicative band and a draft; a costing engineer signs every quote that leaves.
Drawing packs stay inside the brand's document store; nothing is sent to an external training set.
Consent captured and logged in the first 15 seconds, with an immediate opt-out honoured across every channel.
A single stop rule across the estate: the same Titan Engineering & Automation customer is never worked twice for the same reason.
Scored at desk, region and issue level, never against a named advisor.
Impact 82/100 against 36/100 build effort. Horizon Now, current stage Prototype, payback 9 weeks. Re-scored at the month six review.
AI product 02 of 5 · Titan Engineering & Automation · Next, Concept
Line uptime and service desk
A commissioned line down on a customer floor is escalated by phone tree today. This desk answers, gives the first-line check on the call and dispatches with history attached.
17
Engineer visits avoided
72/100
Business impact score
42/100
Build effort score
12 weeks
Payback on the pilot
The bottleneck
What is broken today
A commissioned line down on a customer floor is escalated by phone tree, and the first useful engineer response is hours away.
The build
What gets built
A support desk that takes the fault description, matches it to the commissioning record and known fault library across 3 job types, gives the first-line check on the call and dispatches the engineer with the history attached.
How it works, end to end
Step
Stage
What happens on this brand
01
Fault taken
The caller describes the fault; the desk identifies the line from the commissioning record.
02
Library matched
Symptom matched against the known fault library across 3 job families.
03
First-line check
The safe first check given on the call, so a fifth of faults clear without a visit.
04
Dispatched
Engineer assigned with the commissioning configuration, the fault history and the parts likely needed.
05
Closed and learned
Resolution written back to the fault library, so the next occurrence answers faster.
The value, on Titan Engineering & Automation numbers
Measure
Figure
How it is arrived at
Line-down calls a month
88
Across commissioned sites
Cleared on the call
17
First-line check resolves it
Mean time to first useful response
Under 12 minutes
From hours on the phone tree
Engineer visits avoided
17
At full visit cost each
Downtime hours returned to customers
123
The uptime commitment the contract sells
Moves: Mean time to first useful response. Every figure above is computed from the inputs on the value model console, so changing an input changes this table.
Quick demo: a line-down call answered in minutes
Quick demo
A plant calls at 02:10 with a stopped line and an alarm code they cannot read.
Input the product reads
Value
Site
Commissioned 3 years ago
Symptom
Line stopped, alarm code shown
Fault library
Matched, 4 prior occurrences
Time
02:10, outside shift
CallerLine band ho gayi hai, ek alarm code aa raha hai.
DeskSite record mil gaya. Yeh code aapke configuration par pehle bhi 4 baar aaya hai.
DeskPehle ek safe check kariye — main step by step bata raha hoon, machine ko power off rakhein.
CallerReset ho gaya, line chal padi.
DeskTheek hai. Main phir bhi engineer ko morning slot par bhej raha hoon, history attach kar di hai.
EngineResolution written to the fault library; the next occurrence answers from this call.
What the product wrote back
Result
Value
Time to first useful response
6 minutes
Cleared without a visit
Yes, first-line check
Engineer dispatched
Morning slot, preventive
Fault library updated
Yes, 5th occurrence recorded
The fault library grows from the brand's own commissioning and service history, call by call.
Who uses it, and why it holds
Users
Inside Titan Engineering & Automation
Service head, field engineers, key accounts
Moat
Why it is defensible
The fault library grows from the brand's own commissioning and service history.
Fault library retrievalCommissioning record linkageDispatch routingAiera ConverseAiera Predict
Systems it needs
Integration
What moves across
State
Commissioning records
Line configuration per customer site
In build
Field dispatch
Engineer assigned with history
Planned
Rollout on this brand
Window
Milestone
Owner
Week 1-2
Connect the source systems and replay 30 days of Titan Engineering & Automation history through the model
Build team, brand IT
Week 3-4
Pilot on 6 stores in South plants
Regional retail head
Week 5-8
Widen to the full region, publish the weekly reason and outcome report
Desk lead, brand owner
Week 9-12
Estate rollout with the stop rule and consent ledger enforced
Brand owner, method review
Guardrails
Only checks cleared as safe by engineering are given on a call; anything else is dispatched.
Every call is logged against the commissioning record with the resolution written back.
Consent captured and logged in the first 15 seconds, with an immediate opt-out honoured across every channel.
A single stop rule across the estate: the same Titan Engineering & Automation customer is never worked twice for the same reason.
Scored at desk, region and issue level, never against a named advisor.
Impact 72/100 against 42/100 build effort. Horizon Next, current stage Concept, payback 12 weeks. Re-scored at the month six review.
AI product 03 of 5 · Titan Engineering & Automation · Now, Pilot
Enquiry-to-appointment agent
Every enquiry that reaches Titan Engineering & Automation gets a call back inside the hour, in the language the customer wrote in, and ends with a slot held in a named store's book.
₹23 Cr
Value on the appointment book
86/100
Business impact score
47/100
Build effort score
6 weeks
Payback on the pilot
The bottleneck
What is broken today
Enquiries reach Titan Engineering & Automation faster than the floor can call them back. The ones called on day three convert at a fraction of the ones called inside the hour.
The build
What gets built
A voice agent that calls every new enquiry within the hour in the caller's language, qualifies category and budget band without quoting a price, and writes a held slot into the advisor calendar at 5 locations.
How it works, end to end
Step
Stage
What happens on this brand
01
Enquiry lands
Web form, WhatsApp, walk-in register or campaign response arrives with source and Automation solutions interest attached.
02
Scored and queued
Intent scored on source, category and response speed; Automation solutions and Precision components enquiries in a live campaign window jump the queue.
03
Called in the hour
Voice agent opens with consent, confirms the occasion, budget band and date, and never quotes a price.
04
Slot held
Nearest of the 5 locations checked for advisor availability and a slot held before the call ends.
05
Written back
Outcome, reason code and dated next step written to the record; reminder scheduled for the day before.
The value, on Titan Engineering & Automation numbers
Measure
Figure
How it is arrived at
Enquiries a month
320
Modelled on the network, editable on the value model console
Reached inside the hour
262
82% contact rate at the pilot desk
Appointments that convert
55
21% of contacted, matched to store billing
Value on the appointment book
₹23 Cr
At the ₹42.0 L Titan Engineering & Automation average ticket
Advisor hours returned a month
31
Callback dialling and note taking removed from the floor
Moves: Enquiry to appointment rate. Every figure above is computed from the inputs on the value model console, so changing an input changes this table.
Quick demo: an enquiry called back in the hour
Quick demo
A Automation solutions enquiry arrives from a South plants pincode at 11:04 with no budget stated.
Input the product reads
Value
Source
Website enquiry form
Interest
Automation solutions, ₹1 Cr – ₹40 Cr
Region
South plants
Language detected
Hindi with English product words
AgentNamaste, Titan Engineering & Automation se baat kar rahe hain. Aapne aaj Automation solutions ke liye enquiry ki thi. Do minute baat kar sakte hain?
CustomerHaan, boliye.
AgentYeh kis occasion ke liye dekh rahe hain, aur date kya soch rahe hain?
CustomerBehen ki shaadi hai, agle mahine ki 14.
AgentSamajh gaya. Automation solutions mein ₹1 Cr – ₹40 Cr range hai, aur Precision components bhi dekh sakte hain. Store par pieces nikalwa kar rakhta hoon.
CustomerDiscount kitna milega?
AgentRate aur terms store par published hain, main uspar comment nahi karta. Advisor aapko poori terms dikhayenge.
AgentSouth plants store mein kal shaam 6 baje advisor free hain. Slot hold kar doon?
CustomerHaan kar dijiye.
What the product wrote back
Result
Value
Time to first call
41 minutes from enquiry
Reason code written
Wedding purchase, Automation solutions
Budget band captured
₹1 Cr – ₹40 Cr
Next step
Appointment held, South plants store, tomorrow 18:00
Guardrail held
No price or discount discussed
The demo shows the live agent script and the record it writes. Place a real call from the Aiera Live desk to hear it.
Who uses it, and why it holds
Users
Inside Titan Engineering & Automation
Sales and accounts team, store managers, advisors
Moat
Why it is defensible
Trained on Titan Engineering & Automation range language and objection handling, with the price guardrail written into the policy layer.
Voice LLM with tool callingHinglish ASR and TTSCalendar hold APICRM write-backAiera ConverseAiera Engage
Systems it needs
Integration
What moves across
State
CRM / lead store
Enquiry in, outcome and reason code out
Live
Store calendar
Slot held before the call ends
In build
WhatsApp Business
Confirmation and reminder on the same thread
Live
Rollout on this brand
Window
Milestone
Owner
Week 1-2
Connect the source systems and replay 30 days of Titan Engineering & Automation history through the model
Build team, brand IT
Week 3-4
Pilot on 6 stores in South plants
Regional retail head
Week 5-8
Widen to the full region, publish the weekly reason and outcome report
Desk lead, brand owner
Week 9-12
Estate rollout with the stop rule and consent ledger enforced
Brand owner, method review
Guardrails
No price, discount or making-charge negotiation on the call; the agent states published terms only.
Consent captured and logged in the first 15 seconds, with an immediate opt-out honoured across every channel.
A single stop rule across the estate: the same Titan Engineering & Automation customer is never worked twice for the same reason.
Scored at desk, region and issue level, never against a named advisor.
Recordings retained for the agreed window, then deleted; transcripts hold no card or ID data.
Impact 86/100 against 47/100 build effort. Horizon Now, current stage Pilot, payback 6 weeks. Re-scored at the month six review.
AI product 04 of 5 · Titan Engineering & Automation · Now, Pilot
Dormancy and reactivation engine
640 identities in the Titan Engineering & Automation book have gone quiet. This engine ranks them daily and hands each store a dated call list with a reason on every name.
₹25
Cost per reactivated customer
91/100
Business impact score
43/100
Build effort score
8 weeks
Payback on the pilot
The bottleneck
What is broken today
640 identities in the Titan Engineering & Automation book have gone quiet, and the estate has no ranked reason to call any one of them today.
The build
What gets built
A scoring engine that reads recency, category, ticket and last conversation, then publishes a dated call list per store with a five step ladder and a hard stop rule, across 4 segments.
How it works, end to end
Step
Stage
What happens on this brand
01
Book read nightly
Recency, category, ticket band, 2 loyalty tiers and last conversation read across the whole Titan Engineering & Automation book.
02
Scored to a reason
Every quiet identity gets one reason: Enquiry received, no quotation in 14 days, Quotation sent, no decision in 45 days or Contract ending in 6 months.
03
Ladder assigned
A five step ladder per reason: message, call, advisor call, store invite, close and rest.
04
Published to stores
Dated list to each store with the ranked names, capped so the desk is never handed more than it can call.
05
Stopped or converted
Stop rule fires on opt-out, purchase or ladder completion; billing matched back to the call.
The value, on Titan Engineering & Automation numbers
Measure
Figure
How it is arrived at
Quiet identities in scope
640
Across 4 scored segments
Reactivated a month
58
9% of the worked list, held at the pilot rate
Value reactivated
₹24 Cr
At the ₹42.0 L average ticket
Cost per reactivated customer
₹25
Voice desk cost per contact, one quarter of the book worked
Contacts avoided by the stop rule
115
Duplicate work removed across call, message and store
Moves: Reactivated customers per month. Every figure above is computed from the inputs on the value model console, so changing an input changes this table.
Quick demo: today's reactivation list for one store
Quick demo
The South plants store opens its list at 10:00. Names are masked; the reason and the ladder step are not.
Input the product reads
Value
Store
South plants, 3
List size today
24 names, capped to desk capacity
Top segment
Enquiry received, no quotation in 14 days
Ladder step
Step 2, first advisor call
EngineR•••• S — last purchase 19 months ago, Automation solutions, Key account tier. Reason: Enquiry received, no quotation in 14 days. Score 92.
EngineRecommended open: Sales engineer call
AdvisorNamaste, Titan Engineering & Automation South plants se. Aapne humare saath Automation solutions liya tha. Ek new arrival aayi hai jo aapki pehli purchase ke saath jaati hai.
CustomerAbhi plan nahi hai, teen mahine baad dekhungi.
AdvisorBilkul, main aapko teen mahine baad hi call karunga. Tab tak koi message nahi bhejenge.
EngineOutcome: deferred, 90 day rest applied. Every other channel muted for this reason.
What the product wrote back
Result
Value
Names worked
24 of 24, no sampling
Converted to appointment
3
Deferred with a dated recall
7
Rested by the stop rule
2
Value on the 3 appointments
₹1.3 Cr
Reactivation runs on the brand's own book. Identities are masked on this console; the live desk sees the record it is allowed to see.
Who uses it, and why it holds
Users
Inside Titan Engineering & Automation
Plant and capacity team, regional heads
Moat
Why it is defensible
The stop rule and consent ledger mean the same customer is never worked twice for the same reason across channels.
Connect the source systems and replay 30 days of Titan Engineering & Automation history through the model
Build team, brand IT
Week 3-4
Pilot on 6 stores in South plants
Regional retail head
Week 5-8
Widen to the full region, publish the weekly reason and outcome report
Desk lead, brand owner
Week 9-12
Estate rollout with the stop rule and consent ledger enforced
Brand owner, method review
Guardrails
No price, discount or making-charge negotiation on the call; the agent states published terms only.
Consent captured and logged in the first 15 seconds, with an immediate opt-out honoured across every channel.
A single stop rule across the estate: the same Titan Engineering & Automation customer is never worked twice for the same reason.
Scored at desk, region and issue level, never against a named advisor.
Recordings retained for the agreed window, then deleted; transcripts hold no card or ID data.
Impact 91/100 against 43/100 build effort. Horizon Now, current stage Pilot, payback 8 weeks. Re-scored at the month six review.
AI product 05 of 5 · Titan Engineering & Automation · Now, Prototype
Conversation intelligence for the estate
Every Titan Engineering & Automation call and chat is transcribed, coded to a reason taxonomy and rolled up to region, store and category, so the rising objection is on the leadership pack the week it rises.
8
Enquiries saved by script fixes
78/100
Business impact score
33/100
Build effort score
10 weeks
Payback on the pilot
The bottleneck
What is broken today
Nobody at Titan Engineering & Automation can answer what customers actually asked for last week without listening to calls one by one.
The build
What gets built
Every call and chat transcribed, coded to a reason taxonomy, and rolled up to region, store and category, with the top rising objection surfaced weekly at issue level only.
How it works, end to end
Step
Stage
What happens on this brand
01
Captured
Telephony recordings and chat threads ingested with store, region and Automation solutions category metadata.
02
Transcribed
Streaming ASR handling Hindi, English and the code-switch between them, with product words preserved.
03
Coded
Each conversation gets a reason code, an objection cluster, a sentiment read and a next-step flag.
04
Rolled up
Region, store and category views across 3 regions, weekly and rolling four weeks.
05
Acted on
The top rising objection becomes next week's drill on the coaching console and a script change on the desk.
The value, on Titan Engineering & Automation numbers
Measure
Figure
How it is arrived at
Conversations coded a month
554
100% coverage, replacing manual sampling
Manual review hours removed
28
At 3 minutes of quality listening per sampled call
Rising objections surfaced weekly
Top 5
Ranked by week-on-week movement, at issue level
Enquiries saved by script fixes
8
Objection answered before it becomes a lost enquiry
Value of those saves
₹69.3 L
At the brand conversion rate and average ticket
Moves: Objections resolved before escalation. Every figure above is computed from the inputs on the value model console, so changing an input changes this table.
Quick demo: last week's rising objection
Quick demo
292 service and enquiry conversations coded across 3 regions.
Input the product reads
Value
Window
Rolling week against prior week
Coverage
100% of calls and chats
Top category
Automation solutions
Top region by volume
South plants
EngineRising objection: "Automation solutions availability at the nearest store" — up 34% week on week, concentrated in South plants.
EngineSecond: turnaround clarity on Line commissioning support (21 days) — customers calling twice for the same status.
EngineThird: Precision components price band confusion after the Industry exhibition follow up window opened.
ActionStock and availability console now answers the first before the advisor speaks; Line commissioning support status calls automated.
ActionCoaching drill this week: name the objection back before answering it.
What the product wrote back
Result
Value
Conversations coded
554
Reason codes in the taxonomy
28, written with the brand
Objections cleared before escalation
61%
Script changes shipped
3
Rollups are read at issue level only. No advisor is named or ranked in any view on this console.
Who uses it, and why it holds
Users
Inside Titan Engineering & Automation
Quality and certification team, category heads, quality
Moat
Why it is defensible
A reason taxonomy built for this vertical, scored at issue level and never at individual advisor level.
Connect the source systems and replay 30 days of Titan Engineering & Automation history through the model
Build team, brand IT
Week 3-4
Pilot on 6 stores in South plants
Regional retail head
Week 5-8
Widen to the full region, publish the weekly reason and outcome report
Desk lead, brand owner
Week 9-12
Estate rollout with the stop rule and consent ledger enforced
Brand owner, method review
Guardrails
No price, discount or making-charge negotiation on the call; the agent states published terms only.
Consent captured and logged in the first 15 seconds, with an immediate opt-out honoured across every channel.
A single stop rule across the estate: the same Titan Engineering & Automation customer is never worked twice for the same reason.
Scored at desk, region and issue level, never against a named advisor.
Recordings retained for the agreed window, then deleted; transcripts hold no card or ID data.
Impact 78/100 against 33/100 build effort. Horizon Now, current stage Prototype, payback 10 weeks. Re-scored at the month six review.
Store network
5 Manufacturing and assembly locations, read region by region, with demand and staffing pressure next to each other.
Region
Points of sale
Share of network
Desk load
South plants
3
62%
17 enquiries a month
West plants
1
24%
6 enquiries a month
North operations
1
14%
4 enquiries a month
Store level signals the desk acts on
Enquiry volume above what the store roster can answer, two weeks running.
Appointments booked but not honoured, by store and by advisor.
Requests for stock the store does not hold, so transfer replaces a lost sale.
Stock and availability
The desk stops promising blind. Before an appointment is offered, the enquiry is matched against what the store actually holds.
Category
Held at the enquiry store
Available in the region
Desk action
Automation solutions
66% of the plan
81% of the plan
Book at this store
Precision components
55% of the plan
68% of the plan
Offer transfer or another store
Aerospace assemblies
83% of the plan
94% of the plan
Book at this store
Machine building
72% of the plan
81% of the plan
Book at this store
What happens when the piece is not there
The desk names a second store in the same city before it names a date.
A transfer is raised with a dated arrival, and the customer is called when it lands.
A repeated gap in the same category at the same store is written into the store audit.
Availability percentages are modelled against the category plan. They are replaced by the live stock feed at go live.
Store audit
Display, stock and process compliance scored on the same rubric everywhere, with a dated action against every gap.
Region
Stores audited
Average score
Open actions
Oldest open
South plants
3
92 / 100
1
7 days
West plants
1
90 / 100
1
12 days
North operations
1
88 / 100
1
17 days
Rubric
Dimension
Weight
Checked by
Window and display compliance
25%
Photo audit, scored
Stock availability against the plan
25%
Stock read
Advisor process and greeting
20%
Mystery call
Appointment and follow up discipline
20%
Desk record
Housekeeping and safety
10%
Checklist
One audit cycle covers 100% of the points of sale in a quarter, so every point is seen twice a year or better. Scores, actions and ageing are modelled on audit cycles of comparable networks.
Conversation intelligence
Every conversation is transcribed, coded and counted, so the brand learns what customers are actually asking, not what the desk remembers.
What the conversation was about
Share
What the desk does with it
Technical fit and tolerance questions
32%
Engineer call booked
Quote status and lead time
26%
Stage and date stated
Maintenance and spares
20%
Visit scheduled
Commissioning and sign off
13%
Daily status until closed
Documentation and compliance
9%
Documents sent, logged
What comes out of it every week
Output
Goes to
Cadence
Top ten reasons customers called
Head of business development
Weekly
Requests for stock the store did not hold
Head of business development
Weekly
Questions the script answered badly
Head of quality
Weekly
Objections before a lost enquiry
Head of operations
Fortnightly
Store level process gaps heard on calls
Head of customer support
Monthly, into the audit
Coding is at issue level. No individual customer and no individual advisor is profiled or ranked.
Call analysis
Every Titan Engineering & Automation conversation is transcribed, coded and scored: what the caller wanted, what stopped them, what was promised and what happened next. This is the record the desk, the campaign team and the store network all argue from.
554
Calls analysed a month
25%
Positive sentiment on close
78 / 100
Average quality score
5.1m
Average call length
A day off the desk, identities masked
Call
Caller region
What it was about
Language
Length
Sentiment
Score
Outcome
C-5307
Bengaluru · South plants
Technical fit and tolerance questions
English
4m 07s
Negative
74
Message sent
C-5344
Mumbai · West plants
Precision components enquiry
Hinglish
6m 18s
Neutral
78
Message sent
C-5381
Delhi · North operations
Maintenance and spares
Hindi
2m 29s
Positive
83
Not now
C-5418
Hyderabad · South plants
Machine building enquiry
Tamil
4m 40s
Negative
68
Appointment booked
C-5455
Chennai · West plants
Documentation and compliance
Telugu
6m 51s
Neutral
93
Callback set
C-5492
Pune · North operations
Precision components enquiry
Kannada
2m 02s
Positive
79
Callback set
C-5529
Kolkata · South plants
Quote status and lead time
Marathi
4m 13s
Negative
62
Message sent
C-5566
Ahmedabad · West plants
Machine building enquiry
Bengali
6m 24s
Neutral
89
Closed
What stopped the call, and what the desk did next
Objection heard
How often
What the desk says now
Next step written
Price against a competitor quote
11% of calls
Named back, answered from the record, then a dated visit offered
WhatsApp with the range sent, callback in 48 hours
Wants a discount the desk cannot give
12% of calls
Answered from the published automation solutions range, never with a discount
Appointment held, reminder call scheduled
Not ready, date not fixed
13% of calls
Named back, answered from the record, then a dated visit offered
WhatsApp with the range sent, callback in 48 hours
Store is too far
14% of calls
Answered from the published automation solutions range, never with a discount
Appointment held, reminder call scheduled
Waiting for the rate to move
15% of calls
Named back, answered from the record, then a dated visit offered
WhatsApp with the range sent, callback in 48 hours
Wants to see the piece first
16% of calls
Answered from the published automation solutions range, never with a discount
Appointment held, reminder call scheduled
What the transcript is mined for
Field pulled from the call
How it is used
Goes to
Reason code and category asked for
Feeds the enquiry desk and the stock view
Head of business development
Budget band the caller stated
Sets the range the advisor prepares
Head of business development
Occasion and date
Sets the ladder and the reminder call
Head of operations
Objection and competitor named
Feeds the drill and the campaign message
Head of quality
Promise made on the call
Checked against the job or appointment record
Head of customer support
Consent and language preference
Written to the record for every future contact
Head of finance
Transcript volumes and scores are modelled on the current script until the brand's own telephony is connected. Caller identity is masked in every screen and every export.
Caller coaching
Every call the Titan Engineering & Automation desk makes is scored on the same six behaviours, and the lowest scoring behaviour becomes next week's drill. Coaching is written at desk, region and issue level, never against a named individual.
554
Calls in scope for coaching a month
74 / 100
Desk coaching score, rolling four weeks
100%
Calls reviewed, no sampling
6
Drills shipped to the floor last month
The six behaviours, and where the desk stands
Behaviour
Adherence
What a pass sounds like
Opening and consent
88%
Brand named, purpose stated, consent captured in the first 15 seconds
Discovery depth
66%
Occasion, budget band and date asked before anything is recommended
Objection handling
66%
Objection named back, answered from the record, not from opinion
Proof used
61%
Certification, warranty or exchange terms quoted from the published range
Next step booked
83%
A dated next step with a named store or advisor
Write back
80%
Reason code and outcome on the record before the call ends
Lowest adherence right now is proof used at 61%. That is the drill below.
Region scorecards
Region
Stores
Calls a month
Coaching score
Coach on
South plants
3
343
91 / 100
Discovery depth
West plants
1
133
84 / 100
Opening and consent
North operations
1
78
77 / 100
Proof used
This week's drills, written from lost conversations
Drill
Built from
What changes on the call
Owner
Proof used drill
90 calls where the enquiry was lost after this step
Certification, warranty or exchange terms quoted from the published range
Head of business development
Automation solutions objection drill
Objections heard before a lost automation solutions enquiry
Objection is named back and answered from the published range, then a visit is offered
Head of operations
Account and contract book drill
Calls where the balance or benefit was stated wrongly
The balance is read from the record and the visit is booked in the same call
Head of engineering
Service promise drill
Line commissioning support calls where a date was promised before the centre confirmed it
No completion date is stated until the job record carries one
Head of customer support
How a drill reaches the floor
Monday: the week's calls are scored and the lowest behaviour is picked by number, not by opinion.
Tuesday: three good calls and three weak calls on that behaviour are clipped, with identities masked.
Wednesday: the script line is rewritten and pushed to both the human desk and the voice agent.
Friday: the same behaviour is re-scored and the movement is reported to Head of business development.
Scores are modelled on the current script and comparable Indian voice desks until the brand's own recordings are connected. No individual advisor is ranked, scored or named in any output.
Quality record
Every conversation is scored on the same five dimensions, at issue and store level, so quality is a number the brand can argue with.
Dimension
Weight
What a pass looks like
Identification and consent
20%
Brand named, purpose stated, consent captured
Accuracy of what was said
25%
No price, discount or warranty claim outside the record
Language and courtesy
15%
Caller's language matched, no talking over
Next step captured
25%
A dated next step with a named owner
Write back
15%
Reason code and outcome on the record
91 / 100
Current rubric score
100%
Conversations scored, not a sample
6
Script fixes shipped last month
Market sense · web intelligence
Six buckets, read off the open web for Titan Engineering & Automation: competitor moves, category demand, the brand's own online reputation, the price and offer message in market, retail expansion, and the social conversation. Each bucket opens with the analysis — how the brand is actually doing on that front and what to do next — and the sources it was written from sit underneath it as the evidence.
5
Manufacturing and assembly locations
₹1,400 Cr+
Automation and engineering income
4
Named competitors tracked
60
Sources across six buckets
Who is tracked against Titan Engineering & Automation
Bosch India precisionSandvik IndiaAce MicromaticJyoti CNC
Category read as: precision engineering and automation components India. Reputation read from glassdoor.co.in, indiamart.com and open consumer forums.
The read
Titan Engineering & Automation is deploying ₹430 crore to double turnkey capacity at Hosur amid high market demand, but faces aggressive expo-driven moves from Ace Micromatic and internal delivery strain.
TEAL is capitalizing on a domestic precision tools market expanding toward INR 183 billion by committing ₹430 crore to double manufacturing capacity at Hosur. Meanwhile, Ace Micromatic is aggressively consolidating its sub-brands and showcasing heavy-duty machinery across major domestic and international trade expos. Internally, persistent employee reports of 12-hour shifts and customer complaint resolution indicate operational pressure that could jeopardize quality as lines run at full capacity. Management must protect delivery execution and plant culture while ramping up capacity across electronics, aerospace, and EV sectors.
Written off 60 sources for Titan Engineering & Automation. Every claim is backed by the linked sources under each bucket.
Bucket 01
Competitor moves
What have the named competitors done in the last weeks that the desk should know?
Ace Micromatic is aggressively consolidating brands and dominating trade circuits
Ace Micromatic has unified Ace Designers, AMS, and Micromatic under a single corporate identity to present a cohesive precision front. The group is actively pushing its 850V vertical machining line and participating heavily in trade forums across Mumbai, Pune, Kerala, and internationally at CCMT in China. TEAL must note that competitors are aggressively pursuing order books in both domestic and export precision tooling.
Ace Designers, AMS, and Micromatic consolidated operations under the unified Ace Micromatic Group identity
Ace Micromatic launched the 850V Heavy Duty Vertical Machining center at major manufacturing expos
Competitor booked high-visibility trade presences at AMTEX 2026, CCMT 2026 in China, and Pune Machine Tool Expo
What to do next: Monitor conversion rates and machine pricing from Ace Micromatic's consolidated national expo push
Titan Engineering & Automation Limited. 103,249 followers. 2mo. Report ... automation and innovation are shaping the future of motors, generators ...
linkedin.com
Low
Bucket 02
Industry and category demand
Which way is the category itself moving, in volume and in value?
Domestic precision manufacturing is entering a multi-year high-growth cycle
India's precision engineering segment is projected to rise from USD 536.0 million in 2025 to USD 996.1 million by 2034 at a 6.91% CAGR. Macro tailwinds are supported by the February 2026 manufacturing PMI reaching 56.9, with precision tooling projected to hit INR 183.02 billion by FY 2030 across 8,000 machining units. TEAL is well-positioned to convert its ₹1,400 Cr+ baseline into larger sector share if delivery schedules are maintained.
India precision engineering market forecast to expand from USD 536.0 million in 2025 to USD 996.1 million by 2034
India precision tool market projected to grow from INR 116.34 billion in FY 2024 to INR 183.02 billion by FY 2030
India manufacturing PMI reached a four-month high of 56.9 in February 2026
What to do next: Track industrial capex releases in automotive and electronics manufacturing to capture tooling orders early
- The Global Precision Engineering Machines Market Size was valued at USD 12.50 billion in 2022.
- The market is growing at a CAGR of 6.4% from 2023 to 2032
## Precision Engineering Machines Market Report Coverage
[Get more details on this report - \
\
**Request Free Sample** PDF](https://www.sphericalinsights.com/req
The India precision engineering market size reached USD 536.0 Million in 2025, projected to reach USD 996.1 Million by 2034, CAGR of 6.91% (2026-2034).
It will grow from $15.44 billion in 2025 to $16.29 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be ...
The global precision engineering machines market size was more than USD 15.51 Billion in 2025 and is set to grow at a 6.9% CAGR between 2026 and 2035, ...
The global precision engineering machines market size is estimated to hit around USD 30.31 billion by 2035 increasing from USD 20.09 billion in 2025, ...
precedenceresearch.com
Low
Bucket 03
Brand online reputation
What are customers saying about the brand in public, and what is the recurring complaint?
Workplace exhaustion and complaint handling risk denting execution quality
TEAL holds an AmbitionBox rating of 3.8 out of 5 across 600+ reviews, but Glassdoor scores lag at 3.1 out of 5. Feedback repeatedly identifies lack of work-life balance and mandatory 12-hour shifts as major friction points on shop floors and engineering desks. Concurrently, lead project engineering roles are heavily absorbed with resolving customer complaints, indicating delivery friction under full capacity.
Glassdoor rating sits at 3.1 out of 5 based on 79 reviews, citing mandatory 12-hour workdays
AmbitionBox tracks at 3.8 out of 5 across 655 employee reviews with repeated complaints on work-life balance
Lead engineering job mandates focus on customer complaints resolution (ACTs) in automation divisions
What to do next: Audit engineering shift patterns and resolve root causes of customer complaint tickets to avoid client churn
Search Electrical automation engineer jobs in Bengaluru with company ratings and salaries ... Employee reviews at Titan (India)Titan (India) interview experience ...
Search Plc automation engineer jobs in Richmond Rd with company ratings and salaries ... Employee reviews at Titan (India)Titan (India) interview experience ...
Rating 3.1(79)Titan Engineering And Automation has an employee rating of 3.1 out of 5 stars, based on 79 company reviews. Cons No work life balance, have to stay minimum 12 ...
Rating 3.7(15)Overall rating 3.7 Based on 15 reviews … no work life balance.Employees are expected to extend and work all time.Even ,cannot leave on time.
Search Manufacturing engineer jobs in Chandler, AZ with company ratings & salaries. 780 open jobs for Manufacturing engineer in Chandler.
glassdoor.co.in
Low
Bucket 04
Pricing and offers in market
What price and offer message is live in the market right now?
Value proposition relies on trade engagement and co-development rather than price cutting
TEAL avoids public discounting for its capital machinery, focusing commercial terms on technical integration and long-term contracts. Market interaction is facilitated via industry-level forums and expos, including 35% discounted delegate passes at New Delhi industry summits. Pricing discipline remains tied to custom automation, digital twin integration, and specialized high-precision assemblies.
Industry executive summits hosted promotional 35% registration discounts for enterprise networking
Public sales messaging avoids machine discounting, emphasizing customized HW/SW co-development
Commercial visibility maintained through participation at Productronica India and BIEC Bengaluru
What to do next: Maintain price realization on complex automation cells as competitors push volume discounts at expos
... 2026. In this episode of EE Times Current, we look at how digital twins are becoming the shared foundation for the new HW/SW co-development model. Listen.
From small components to large assemblies, we deliver precision and accuracy. Capiq Engineering | Precision in Every Detail : +91 9998011451 ...
facebook.com
Low
Bucket 05
Retail network and expansion
Where is retail space being added, by the brand and around it?
Hosur manufacturing base is expanding through a ₹430 crore investment
With existing facilities running at full capacity, TEAL announced a ₹430 crore expansion at Hosur to double the output of turnkey automation. The brand is retooling production across its 5 manufacturing and assembly units to capture business in semiconductors, electronics, EVs, and aerospace. Strategic alliances with partners such as Safran and Banner Industries are broadening supply footprint without retail overhead.
Announced ₹430 crore expansion plan at Hosur to double turnkey automation capacity
Existing production lines operating at full capacity across primary manufacturing units
Strategic industrial alliances established with Safran and Banner Industries to support aerospace and electronics demand
What to do next: Ensure civil and line-commissioning timelines at Hosur remain on budget to fulfill EV and aerospace commitments
We have over 500 talented members in our two divisions - Manufacturing Services and Automation Solutions. Our solutions span Aerospace, Defence, Transportation, ...
The global precision engineering machines market size is estimated to hit around USD 30.31 billion by 2035 increasing from USD 20.09 billion in 2025, ...
precedenceresearch.com
Low
Bucket 06
Digital and social conversation
What is the brand's conversation on social, creator and video platforms?
Digital channels are prioritized for B2B trade visibility and corporate recruitment
TEAL utilizes LinkedIn as its primary social channel, engaging over 103,000 followers around industrial electronics manufacturing and trade appearances. Secondary properties including YouTube and Instagram serve primarily as recruitment tools showcasing campus life and engineering culture. The content focuses on engineering authority rather than commercial lead generation.
LinkedIn presence leads digital engagement with over 103,000 professional followers
YouTube channel maintains 95 videos and 786 subscribers centered on workplace culture and engineering processes
Active social campaigns centered on presence at Productronica 2026 and BIEC events
What to do next: Repurpose technical whitepapers and event showcases on LinkedIn into direct customer inquiry funnels
With a strong customer-centric approach, we focus on delivering high-value engineering solutions. TEAL is a trusted partner for global OEMs, Tier 1 and Tier 2 ...
A free online environment where users can create, edit, and share electrical schematics, Titan Engineering and Automation Limited. Facebook X Instagram ...
What stood out was the commitment — solving issues on the spot, no matter what time it was. Because of that teamwork between Titan and TVS ...
linkedin.com
Low
How each bucket is built
#
Bucket
The question it answers
What it reads
01
Competitor moves
What have the named competitors done in the last weeks that the desk should know?
Launches, store openings, campaigns, price led offers, funding and leadership news.
02
Industry and category demand
Which way is the category itself moving, in volume and in value?
Category growth, input costs, festive and season demand, regulation and duty.
03
Brand online reputation
What are customers saying about the brand in public, and what is the recurring complaint?
Reviews, complaint boards, consumer forums, service and delivery grievances.
04
Pricing and offers in market
What price and offer message is live in the market right now?
Discount events, exchange schemes, making charge and bank offers, marketplace pricing.
05
Retail network and expansion
Where is retail space being added, by the brand and around it?
New stores, city entries, franchise news, mall and high street expansion.
06
Digital and social conversation
What is the brand's conversation on social, creator and video platforms?
Creator collaborations, campaign reception, trending formats, share of voice.
Results are ranked by how sharply they read against the brand, so complaints and competitive moves surface first. Severity is a keyword read on the headline and summary, not a judgement.
Value model
Move any input. Everything recalculates. Every figure starts from the published Titan Engineering & Automation network and is editable.
Inputs
Modelled outcome, a year
₹23 Cr
From enquiries answered and converted
₹24 Cr
From dormant customers brought back
₹1.5 L
Service handling cost avoided
₹47 Cr
Total modelled value, before any fee
Service saving is modelled at ₹42 of handling cost avoided per conversation the desk closes without a store call back.
Data readiness
What is connected on day one, what is modelled today, and what Titan Engineering & Automation needs to hand over for the pilot to go live.
Input
Status
Note
Store network and locations
Published
5 Manufacturing and assembly locations
Category and price ladder
Published
From the brand range
Enquiry volume and source mix
Modelled
From comparable networks of similar store count
Customer book and dormancy
Modelled
Replaced in one session with the brand team
Service job volume and turnaround
Modelled
From service desk throughput benchmarks
Loyalty tier membership
Modelled
Tier structure as published
Consent and contactability flags
Needed
Required before the first outbound call
What is needed to go live
A contactable customer extract with consent flags, in any format.
Store and advisor calendars, or a single sheet per region to start.
One session with the Titan Engineering & Automation team to replace every modelled volume with the brand's own.
Required inputs
What the Titan Engineering & Automation team hands over, in whatever format it already exists, for the pilot to run on the brand's own numbers.
Input
Owner
Format that is enough
Needed by
Contactable customer extract with consent flags
Head of operations
CSV or a database view
Before the first outbound call
Enquiry feed from website, store and marketplace
Head of quality
Webhook or a daily file
Week 1
Store and advisor calendars
Head of business development
One sheet per region to start
Week 1
Category and price ladder in force
Head of business development
The current range sheet
Week 1
Account and contract book
Head of engineering
Account level extract
Week 2
Service and job records
Head of customer support
Export from the service system
Week 2
Telephony numbers and caller ID
Head of business development
Numbers plus provider access
Before go live
Nothing here blocks the console. Every input replaces a modelled figure already on the screen.
Method and limits
How the pilot runs on Titan Engineering & Automation, week by week, and what the system will not do.
Week
What happens
What the brand sees
Week 1
Data session, scripts drafted, numbers provisioned
Console on the brand's own figures
Week 2
Both agents live on a small call list
First conversations and quality scores
Weeks 3 to 6
Ladders switched on segment by segment
Weekly reason codes and outcomes
Weeks 7 to 12
Appointments, service and the trigger desk added
Value model against actuals
Month 6
Review against the model
Keep, widen or stop, in writing
What this system will not do
It will not quote a price, a discount or a making charge outside the published range.
It will not claim a warranty outcome before the service centre has confirmed it.
It will not call a customer who has declined or opted out, for any reason.
It will not score, rank or profile an individual customer or an individual advisor.
It will not pretend to be human when asked directly.
Commercial terms
One flat retainer for the platform and the desk, usage billed as pass through at cost, and a review at month six.
Scope
What it covers
Commercial
Pilot, one brand
Titan Engineering & Automation consoles, both voice agents, the desk and the quality record
Flat monthly retainer
Group scope
Every Titan brand on the same platform and identity spine
Retainer per brand, tapering
Usage
Telephony, transcription and model usage
Pass through at cost, itemised
Carried free until month six
Console build, script work, audit rubric and reporting
No charge
Governance
No individual customer is scored, profiled or ranked. Quality sits at store and issue level only.
Consent and do-not-call flags are respected on every attempt, with a stop rule per segment.
Every conversation is retained for a stated window and is available to the brand team in full.